Product page add-ons
Show relevant service options near the buying decision without requiring merchants to edit theme code manually.
Merchant-defined add-on services
FEI Checkout Upsell helps Shopify merchants configure protection plans, installation, cleaning, support, and other custom services for product pages, cart pages, and cart drawers.
FEI provides software tools only. Service content, pricing, terms, fulfillment, and support remain managed by each merchant.

Storefront coverage
Current storefront placements work on product pages, cart pages, and cart drawers without requiring Shopify Plus. Checkout UI Extension support is planned as a future enhancement for eligible Plus stores.
Show relevant service options near the buying decision without requiring merchants to edit theme code manually.
Let shoppers add, review, or remove service line items before checkout, with mobile-first interaction patterns.
A future enhancement is planned for eligible Shopify Plus stores; the current submitted app focuses on product and cart placements.
Service revenue system
Create categories, groups, options, pricing, scope notes, and merchant-defined service terms.
Target add-on services by all products, selected products, collections, or product tags.
Sync services to hidden product variants so selected services appear clearly in Shopify orders.
Track service revenue, attach service context to orders, and identify which add-ons are converting.
Workflow
The app workflow is designed around service setup, Shopify product mapping, mobile storefront display, and order-level visibility.
Pricing
Two clear billing choices for merchants who want to add service revenue without custom storefront development. Both include a 30-day free trial.
Includes a 30-day free trial, then continues monthly through Shopify Billing.
Includes a 30-day free trial, then continues yearly through Shopify Billing.
Installation
Use the Shopify App Store installation flow, approve the requested permissions, then open FEI Checkout Upsell in Shopify Admin to create service offers.
Compliance first
No. FEI is a configuration, storefront, order tagging, and analytics tool. Each merchant defines and fulfills their own services.
Checkout UI Extension support is not part of the current submitted feature set. It is planned as a future enhancement for eligible Shopify Plus stores.
Installation starts from Shopify-owned surfaces such as the Shopify App Store listing or Shopify Admin authorization flow.
Ready for the next milestone