Product page add-ons
Show relevant service options near the buying decision without requiring merchants to edit theme code manually.
Merchant-defined add-on services
FEI Checkout Upsell helps Shopify merchants configure protection plans, installation, cleaning, support, and other custom services for product pages, cart pages, and eligible Plus checkout flows.
FEI provides software tools only. Service content, pricing, terms, fulfillment, and support remain managed by each merchant.

Storefront coverage
Shopify checkout capabilities vary by merchant. FEI starts with the buying surfaces every merchant can use, then layers checkout support for Plus stores.
Show relevant service options near the buying decision without requiring merchants to edit theme code manually.
Let shoppers add, review, or remove service line items before checkout, with mobile-first interaction patterns.
Offer a native checkout experience for eligible Shopify Plus stores while keeping the core app useful for every merchant.
Service revenue system
Create categories, groups, options, pricing, scope notes, and merchant-defined service terms.
Target add-on services by all products, selected products, collections, or product tags.
Sync services to hidden product variants so selected services appear clearly in Shopify orders.
Track service revenue, attach service context to orders, and identify which add-ons are converting.
Workflow
The app workflow is designed around service setup, Shopify product mapping, mobile storefront display, and order-level visibility.
Planned pricing
Pricing is intentionally clear for App Store review and merchant decision-making.
Installation
The public App Store listing is not live yet, so this website should not send merchants to a generic App Store page. For a development store, install FEI from the Shopify Dev Dashboard app home.
Compliance first
No. FEI is a configuration, storefront, order tagging, and analytics tool. Each merchant defines and fulfills their own services.
Checkout UI extensions depend on Shopify plan and eligibility. The MVP prioritizes product and cart placements so ordinary stores can still use the app.
No. Public installation must start from the Shopify App Store listing after it is ready. Development testing starts from Shopify Dev Dashboard.
Ready for the next milestone